Fivestar Tagging Guide: Best Practices for Maximum Searchability


Tagging is a powerful tool that can help users discover your content. By effectively using tags, you can ensure your videos reach the right audience, increasing their potential for being viewed and purchased.

Why Tagging Matters

Improved Searchability: Properly tagged content will appear in more relevant searches, ensuring that users can easily find what they’re looking for.

Targeted Reach: Tags can help narrow your content’s audience to those most interested.

Organizational Benefits: With efficient tagging, you can better categorize and manage your content.


Tagging Best Practices

  1. Be Specific:
    • Individual Identifiers: Make sure to include unique identifiers associated with the content:
    • Athlete Name: If you know the athlete’s name, especially if they had a standout performance, be sure to include it. Fans, scouts, and family members often search using athlete names.
    • Jersey Number: A quick and easy identifier, especially if you might not know the athlete’s full name.
    • Team Name: Especially crucial for team sports. This can help users find highlights for specific teams.
    • Use specific terms that describe the actual content of your video.
    • Example: Instead of just “soccer”, consider “soccer free kick” or “goalkeeper save”.
    • Always think about what information a viewer might have when trying to locate a specific moment or highlight.
  2. Think Like a User:
    • Consider what terms a user might enter when looking for content like yours.
    • Example: If you captured a rare trick play in a football game, you might use tags like “trick play”, “interception”, and “touchdown”.
  3. Use the “Tags” field for any additional context:
    • Especially relevant for adding contextual and searchable information to your highlights that don’t otherwise fit in the other specific fields like athlete name or jersey number. Things like the type of play, trick, or any other descriptive information will work well here.
  4. Event Information:
    • Include tags that specify the event name, like “MIAA state championships” or “Lacrosse regional finals”.
  5. Avoid Over-Tagging:
    • While it’s essential to be thorough, adding too many irrelevant tags can dilute your content’s relevance and create a poor user experience for those who are searching for specific content. Stick to tags that are directly related to your content.
  6. Stay Updated with Popular Terms:
    • Sports lingo can evolve, and new trends can emerge. Stay updated and adjust your tagging strategy as needed.
  7. Use Multi-Word Tags:
    • Instead of just “volleyball”, you might use “volleyball spike” or “layup block attempt”.
  8. Regularly Review and Update Tags:
    • As your content grows, it’s a good practice to periodically review and update tags to ensure they remain relevant and effective.


Effective tagging is both an art and a science. By understanding your audience and the content you produce, you can leverage tags to maximize your content’s visibility and reach. Remember, the key is to make it as easy as possible for users to find and buy your content. Happy tagging!

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